OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Cheddar News Senior Reporter Chloe Aiello visits the House of Cannabis in Soho. The space consists of 30,000-square-feet and five floors dedicated to immersive cannabis-related experiences and installations.
Air, starring Matt Damon and Ben Affleck, officially hits theaters on Wednesday. The film is based on the story of Nike in the 1980s as the company attempts to sign Michael Jordan to a sneaker deal.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
So a new Barbie trailer dropped this week, and buzz is building for the pink-hued movie about the popular doll.
The top entertainment headlines for April 4, 2023.
Dungeons and Dragons: Honor Among Thieves led the weekend box office with $38.5 million. T
The top entertainment headlines for April 3, 2023.
Kevin Hart Talks Newest Project 'Die Hart 2: Die Harter,' and Continuing Career Success
