OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Vivian Barna, founder and president of All About Rabbits Rescue, Inc, explains what it takes to have a pet rabbit and encourages rabbit adoption.
Chef Danielle Sepsy shares tips on how to set a beautiful Easter table.
Lucasfilm announced Friday three new live-action films in the franchise at Star Wars Celebration Europe 2023. One of the films will feature the return of Daisy Ridley as Rey.
How Women Ascended to the Forefront of Fitness Training
A Florida family on temporary hard times after a father underwent major surgery. After things picked up, the mother surprised their sons with a new home after living with friends and a hotel.
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The top entertainment headlines for April 6, 2023.
A Virginia fifth grader has made headlines for spotting an error in his science textbook. He noticed an igneous rock and a sedimentary rock had been labeled incorrectly and told his teacher who then helped get the message to the publisher, Five Ponds Press. The publisher reportedly sent a handwritten letter thanking the fifth grader for catching the error.
A two-year-toddler showed up with gifts in hand at the hospital to meet his new baby brother.
King Charles III’s wife has been officially identified as Queen Camilla for the first time, with Buckingham Palace using the title on invitations for the monarch’s May 6 coronation.
