OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
King Charles III will be taking a shorter ride to Westminster Abbey, trimming the procession route his mother took in 1953 as he aims for a more modest coronation that will include some modern touches.
Chef Danielle Sepsy, a finalist on the cooking competition show The Big Brunch and owner of The Hungry Gnome bakery in New York City, explains how her delivery customers are able to enjoy fresh-tasting cookies at home and how her big TV spot translated into more hiring.
Egg prices have skyrockets since last Easter, with prices more than doubling between February 2022 and February 2023. Now families are trying to balance their budgets with the Easter tradition of dyeing eggs.
Chef Danielle Sepsy, a finalist on the cooking competition show The Big Brunch and owner of The Hungry Gnome bakery in New York City, demonstrated how to manke her famous, ooey-gooey Bunny Track cookies.
On this episode of ChedHER: Soyini Chan Shue, CEO of City Safe Partners, explains her career journey from NYPD to CEO of a security company; Traci Wilk, Chief People Officer at The Learning Experience, explains the top skills and traits of a Chief People Officer - which is one of the fastest-growing job roles; Fonta Gilliam, CEO and Co-Founder of Wellthi, breaks down how she's creating a social app to help you reach your financial goals; Courtney Wiggins, Owner and Artisan at The Winsome Apothecary, is this week's Female Founder spotlight and breaks down how she's creating products that are good for the environment and your self care routine.
