OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Cheddar News correspondent Shannon LaNier rings in the Thai New Year at 11 Tigers in the East Village neighborhood of Manhattan. The restaurant is one of the only locations in New York City to celebrate.
Cheddar News correspondent Shannon LaNier rings in the Thai New Year at 11 Tigers in the East Village neighborhood of Manhattan. The restaurant is one of the only locations in New York City to celebrate.
Jeremy Renner attended the premiere for his new series Tuesday, capping a remarkable recovery less than four months after the "Avengers” star was nearly killed in a snowplow accident.
Cheddar News sat down with two of the funniest actresses on television, Wendi McClendon-Covey and Michaela Watkins, who've made us laugh in series such as The Goldbergs and Casual and are now co-starring in the Bob Ross-inspired movie Paint.
