OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Cheddar News correspondent Shannon LaNier visits the 11th Black Comic Book Festival in Harlem.
A bride took a moment to give her father a tender surprise during the father-daughter dance at her wedding.
A study released said poverty is the fourth-largest cause of death in the U.S.
Love isn’t patient, love isn’t kind — at least if you ask the fans of Netflix’s “Love Is Blind.”
Send us story ideas or questions for the be Well team!
Fitness in Four: Yoga poses you can do to stretch and improve your balance,
The final curtain came down Sunday on New York’s production of “The Phantom of the Opera,” ending Broadway’s longest-running show with thunderous standing ovations, champagne toasts and gold and silver confetti.
Maurico Umansky Talks Netflix, Reality TV Career and Remaining Family Oriented
The top entertainment headlines for April 14, 2023.
In New York City this week, hip hop luminaries celebrated 50 years since the Bronx-born music genre hit the scene and changed music forever.
