OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Actor Alicia Silverstone joined Cheddar News to speak with senior reporter Michelle Castillo about the 2023 SXSW premiere of Mustache, which also stars Atharv Verma.
Legendary skateboarder Tony Hawk joined Cheddar News to discuss his recovery from a leg injury ahead of the upcoming X Games in Japan. He also weighed in on a viral meme with Wesley Snipes.
For the first time on the unofficial cannabis holiday 420, cannabis enthusiasts in New York State can purchase their products legally. One of the first licensed adult-use dispensaries across the state was buzzing with business early in the day.
On A Positive Note looks at a middle school ukelele club that is fundraising for the National Bone Marrow Donor Registry while a New Jersey college adds a mini-labradoodle to its faculty and a community in the Bronx comes together through fashion.
