OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Talk show host Jerry Springer speaks in New York on April 15, 2010. Springer, the former Cincinnati mayor and news anchor whose namesake TV show unleashed strippers, homewreckers and skinheads to brawl and spew obscenities on weekday afternoons, has died. He was 79. A family spokesperson died Thursday at home in suburban Chicago. (AP Photo/Richard Drew, File)
Kenan Thompson is now the longest-serving cast member in the history of Saturday Night Live, starting his tenure back in 2003. The actor and comedian talked about the show, the upcoming Good Burger sequel, and his efforts to recruit and develop young talent around the country through his organization YoungStars 360.
