OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The 11,500 members of the Writers Guild of America went on strike this week after negotiations with Hollywood studios that began in March failed to result in an agreement.
Filmmaker and comedian W. Kamau Bell joined Cheddar News to talk about his HBO documentary project, United Shades of America, which tackles growing up mixed-race in America.
British star Ed Sheeran is facing accusations that he plagiarized Marvin Gaye's hit song, "Let's Get It On." Cheddar News breaks down how the high-profile copyright trial came to fruition and gets expert guidance from Joe Bennett, a forensic musicologist.
The 2023 Tony Awards are scheduled for next month, and Some Like It Hot, a musical and theatrical adaptation of the 1959 film, is leading the pack with a total of 13 nominations.
