OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
One especially enthusiastic dog, named Fuzzybear, is gung-ho about getting his North Carolina owner's mail, darting across the lawn when the mail truck arrives and carrying back a mouthful of envelopes.
Cheddar's own Shannon LaNier visited The Paris Café at the South Street Seaport in downtown Manhattan to get a taste of the perfect Mother's Day brunch and sample the historic brasserie's DIY flower bar.
Cheddar's own Shannon LaNier visited The Paris Café at the South Street Seaport in downtown Manhattan to get a taste of the perfect Mother's Day brunch and sample the historic brasserie's DIY flower bar.
The cast of Netflix's Queen Charlotte: A Bridgerton Story joined Cheddar News' 'Trending' to talk about their roles in the Bridgerton prequel series.
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A dog in North Carolina enthusiastically waits every day for the mailman to arrive to fetch mail for his owner.
Cheddar recommends "Dear Mama," "Dead Ringers," "Jury Duty," "Elton John Live: Farewell from Dodger Stadium," and "Guardians of the Galaxy" collection.
The top entertainment headlines for May 11, 2023.
Gabrielle Stone invented a fake tiktok trend to share some important news with her husband. Essentially, she challenges him to guess words that she spells out at a rapid-fire pace. She started with "I love you" before moving on to her big announcement.
