OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
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The Supreme Court has ruled in favor of a photographer who claimed the late Andy Warhol had violated her copyright on a photograph of the singer Prince.
A man has been indicted by a grand jury on charges of stealing a pair of ruby red slippers worn by Judy Garland in “The Wizard of Oz,” federal prosecutors in North Dakota say. The shoes were stolen in 2005 and recovered in a 2018 FBI sting operation, but no arrests were made at the time.
Air hostess Nabira Sashmi and her mother are both flight attendants for Indigo, and on a recent flight on which they were both working, she delivered a speech over the loudspeaker about the first time she saw her mother in uniform.
In honor of Asian Pacific Islander Heritage Month, Cheddar's own Shannon LaNier sits down with chef Jordan Andino to discuss the finer points of Filipino cuisine.
