OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
An Associated Press analysis of more than 130 bills in 40 state legislatures found of the proposals, as introduced or passed, are identical or very similar to some model legislation, the AP found.
The first book in the Harry Potter series hit shelves in 1997. Since then, it’s become a multibillion dollar franchise with multiple books and movies, a theme park, and now an interactive exhibit in New York City. Cheddar’s own Ashley Mastronardi visited earlier this week before it was open to the public.
Cheddar recommends "Queenmaker: The Making of an It Girl," "Dungeons & Dragons: Honor Among Thieves," "The Mother," "A Man Called Otto," "The Covenant," and "The Great American Recipe."
Alyssa Fox, the first Asian-American to star as Elphaba the witch in Broadway's 'Wicked,' spoke with Cheddar News to discuss how she landed her dream role and the logistics behind her character.
