OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Beyonce fans were convinced the long-awaited Renaissance visuals were going to be dropped Tuesday but on Monday, the singer's website crashed when a rumor of a surprise announcement flooded social media.
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Psychic medium Christopher Allen explains how he understands messages from the spirit world and helps people use that information to better their lives.
The Charcuterie Queen Corrina Cafarelli shares some easy ideas for a holiday board that are sure to please all of your guests.
Sarah Fennel, baker and recipe developer with Broma Bakery, joined Cheddar News to show which desserts can travel with you to see friends and family and also showed how to make a fudge brownie.
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