OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex. Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform. Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.

Share:
More In Culture
'Them': A Digital Platform for the Entire LGBTQ+ Community
Sarah Burke, editor-in-chief of Them, spoke with Cheddar News about how its digital magazine offers a different setting for the LGBTQ+ community from other magazines. "From the very beginning, the intention was to create a platform that had a foundation of inclusivity and intersectionality across the entire LGBTQ+ spectrum," Burke said.
Exploring the Benefits of the Cold Plunge Fad on Social Media
Cold plunges are super hot on social media right now. Experts say they boost mental health, soothe sore muscles, and even promote weight loss.  Cheddar's Ashley Mastronardi visited Kardashian favorite, Remedy Place, to get the skinny on ice baths.
Exploring Getty's Collection Coming to Auction
An auction of artwork and furniture from philanthropists Ann and Gordon Getty is taking place at Christie's Wednesday with online sales set for Thursday. Cheddar News takes a peek at some of the arts and objects from the family's Temple of Wings home in Berkeley, Calif.
Load More