OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Our celebration of Pride Month continues here on Cheddar News, with a special segment on New York-based photographer Thomas Evans and his efforts to promote unity & equity.
Pop star Bebe Rexha was hit in the face and injured by a cellphone hurled from the audience at a hometown show in New York City Sunday night, and a man was arrested, police said.
Cheddar News is continuing our celebration of Pride Month as we highlight trail blazers throughout the LGBTQ+ community. Cheddar's own Baker Machado recently had the opportunity to sit down with the editor-in-chief of Them, a magazine that covers everything from culture to politics to fashion within the LGBTQ+ community.
If you're stressed out, worried, or just need to let off some steam, consider trying out smash therapy. Our own Shannon LaNier is on the scene to try it for himself.
OceanGate Expeditions on Thursday said pilot and chief executive Stockton Rush, along with passengers Shahzada Dawood and his son Suleman Dawood, Hamish Harding, and Paul-Henri Nargeolet “have sadly been lost.”
Americans across the country this weekend celebrated Juneteenth, marking the relatively new national holiday with cookouts, parades and other gatherings as they commemorated the end of slavery after the Civil War.
