OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
In the latest Cheddar Feed, where we highlight some of the stories spotlighted on our social media, a 103-year-old Maine woman continues to lobster trap with family while an estimated 7.5 million Baby Shark products were recalled after several reports of injuries.
Taylor Swift performed her 'Dear John' song for the first time in years and pleaded to fans to stop cyberbullying as the song is long believed to be about her ex-beau, singer John Mayer.
Musical legend Elton John captivated audiences at the Glastonbury festival in what he said could be his last concert in England.
Mrs. Kasha Davis, star of "RuPaul's Drag Race All Stars," which recently kicked off its eighth season, spoke with Cheddar News about her time on the show, what she does outside of her program and how important it is for her to help children stay inclusive.
Legendary rapper Busta Rhymes was honored with the Lifetime Achievement Award and musical icon Patti LaBelle powered through a mishap while honoring the late Tina Turner.
Thousands gathered to attend New York City's annual Pride parade.
Hikers have found human remains in a Southern California mountain area where actor Julian Sands disappeared five months ago.
Thousands of effusive marchers danced to club music in New York City streets Sunday as bubbles and confetti rained down, and fellow revelers from Toronto to San Francisco cheered through Pride Month's grand crescendo.
The 2023 BET Awards celebrated 50 years of hip-hop with tributes to the genre’s earliest voices, late legends, and new talent during a show packed with spectacular performances that consistently felt like a party.
In the past, government agencies have typically taken on the cost of such searches, even when rich people pay thousands of dollars for questionable activities.
