OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Christopher Wilson, a matchmaker at the adoption center for the American Society for the Prevention of Cruelty to Animals joined Cheddar News to discuss ways how to keep your dog stress-free amid fireworks during the July 4th weekend.
Brian Clark, co-founder of 4West Lounge in Harlem, NY, joined Cheddar News to discuss the opening of his LGBTQ+ bar and how more is needed not only in the city but around the country.
A Florida sheriff’s deputy was acquitted Thursday of felony child neglect and other charges for failing to act during the 2018 Parkland school massacre, concluding the first trial in U.S. history of a law enforcement officer for conduct during an on-campus shooting.
