OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Pope Francis' appointment to lead a Vatican office that oversees sexual abuse allegations was called 'baffling' and 'troubling' by a U.S.-based accountability group.
Indiana Jones, and executives at the Walt Disney Co. and Lucasfilm, made a somewhat dispiriting discovery this weekend. Moviegoers didn't rush to the theater in significant numbers to see “ Indiana Jones and the Dial of Destiny" and say goodbye to Harrison Ford as the iconic archaeologist.
