OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Meta is poised to launch a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk.
Lawyers for Civil Rights, a nonprofit based in Boston, is filing the civil rights complaint on behalf of Black and Latino community groups in New England, alleging that Harvard’s admissions system violates the Civil Rights Act.
Andy Cohen, host of Bravo's Watch What Happens Live, joined Cheddar News to discuss being a father, his new book, "Daddy Diaries," and his new partnership with Fresca.
If you're still looking to book flights domestically or abroad, it's still not too late to do so. Katy Nastro from Going.com spoke with Cheddar News to provide tips on how to find the best deals without hesitating over high prices.
