OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Charles Manson follower Leslie Van Houten has been released from a California prison after serving more than 50 years of a life sentence for two infamous killings.
Comedian Sarah Silverman is suing OpenAI and Meta for allegedly using her copyright-protected work to help train their artificial intelligence programs.
We know life can be tough sometimes. So we'd like to take a moment to share One Good Thing happening in the world today. A zoo in California was celebrating after its first red panda birth since 2006.
