OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The 'Barbenheimer' phenomenon is having a major impact on the U.S. economy, according to research.
A man recorded three whales jumping in unison off the coast of Cape Cod.
The 75th annual Emmy Awards were postponed due to the current Hollywood strike.
Lebron James' son, Bronny James, was released from the hospital after suffering a cardiac arrest earlier this week.
Tyler Perry is offering a $100,000 reward for information about the murder of a Black gay man from Grenada in June.
Randy Meisner, one of the founders of the Eagles classic rock band, passed away at the age of 77.
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From extra Jonas Brothers to good news from Madonna and Tori Kelly, here's what's happening in entertainment.
