OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Over 500 restaurants are taking part in New York Restaurant Week, which concludes on Aug. 20. Cheddar News checks in from Dagon Restaurant in the city's Upper West Side to discuss some of its delicious Mediterranean-inspired dishes with Chef Ari Bokovza.
Wondering what to watch this weekend? We suggest Mario & Luigi, Meghan Markle before royalty, a bust out of jail guide and perhaps the greatest musician ever!
A new study shows different strategies may be effective at motivating people to donate, apart from all that “sadvertising.” The study from Nathan Chan, assistant professor at the University of Massachusetts Amherst, and Casey Wichman, assistant professor at the Georgia Institute of Technology, found that people in good moods are more likely to donate to a charitable cause.
