OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The Margot Robbie-led and produced film from Warner Bros. surpassed $500 million in North America overall, a week after it crossed the $1 billion mark globally — a record for a female director.
Cardi B's thrown microphone may still be looking for a big-pocketed bidder and rapper Tory Lanez makes a statement after sentencing for shooting Megan Thee Stallion. Here's what's happening in entertainment.
Gina Boehler, founder and executive director of Korean Canine Rescue, joined Cheddar News to discuss how her foundation helps bring dogs from South Korea to the U.S. and how animal passion has changed her.
