OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The mother of a 6-year-old who shot his teacher in Virginia pleaded guilty Tuesday to a charge of felony child neglect, seven months after her son used her handgun to critically wound the educator in a classroom full of students.
Ahead of National Roller Coaster Day on Wednesday, Alessandro Zamperla, president and CEO of Central Amusement International, spoke with Cheddar News about the park's history and recent expansion.
Many children have already started returning to school around the country. Trae Bodge, smart shopping expert, joined Cheddar News to provide tips on when and where you can find the best deals to save some money for you and your family.
