OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
An ancient Christian mosaic bearing an early reference to Jesus as God is at the center of a controversy that has riled archaeologists: Should the centuries-old decorated floor, which is near what's believed to be the site of the prophesied Armageddon, be uprooted and loaned to a U.S. museum that has been criticized for past acquisition practices?
Sean and Leigh Anne Tuohy are calling Michael Oher's claims that they enriched themselves at his expense “outlandish," “hurtful and absurd" and part of a “shakedown” by the former NFL offensive tackle, whose relationship with the family was the inspiration for the movie “The Blind Side."
Firefighters struggling to extinguish a blaze caused by a deadly explosion near the Dominican Republic’s capital this week found two more bodies Wednesday, bringing the death toll to 13, authorities said.
