OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Wondering what to watch this weekend? This week we suggest the secrets to aging gracefully, life after boxing, a serious criminal drama and classic John Steinbeck.
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust when the artifact was first opened.
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust.
There won't be a shortage of parties and barbecues this Labor Day weekend. Madeleine Buckley, senior editor with The Toy Insider, joined Cheddar News to show what games are available for families and friends of all ages to enjoy together.
