*By Chloe Aiello* Services aren't just for tech companies ー retailers are also latching onto the recurring revenue trend. And for industry vet Office Depot, the services model promises serious growth. "Our sales engine is rolling, we over achieved. We hit 10 percent year-over-year-growth. Importantly, our [\business-to-business\] division grew 6 percent year-over-year ー1 percent organically. It's the first time in over 10 years we've grown organically," Office Depot CEO Gerry Smith told Cheddar on Wednesday. Office Depot ($ODP) stock soared on Wednesday after the office supply retailer impressed Wall Street with [stronger-than-expected quarterly earnings and revenue](http://investor.officedepot.com/phoenix.zhtml?c=94746&p=irol-newsarticle&ID=2375792). Office Depot reported 11 percent and 28 percent growth in services revenue for its retail and business solutions divisions, respectively. Office Depot also strengthened its fiscal 2018 guidance. Retail sales actually fell about 6 percent ー but thanks to growth in other areas of the business, Smith said he's not too worried. "We are not a retailer, we are an omni-channel company," Smith said, underscoring the importance of services revenue and Office Depot's business-to-business division. And while Office Depot already has a robust business-to-business division, it plans to keep diversifying by offering services for small and medium businesses ー like copy and print, tech services, and cleaning. The company is also piloting a program called "Workonomy," offering co-working space in existing retail locations. Office Depot's services revenue and business-to-business play is more than just a growth strategy ー it's also a key component of the retailer's plan to stay relevant amid newer rivals ー like Amazon ($AMZN) ー which compete in many of the same industries. "Think of us as a services platform, an economy hub, where people can come in and get the products they need. Traditional office supplies and products ー we are not going to abandon that, but we are also going to provide a lot of other products and services," Smith said. For full interview [click here](https://cheddar.com/videos/office-depot-ceo-gerry-smith-retail-business-imperative-to-our-strategy).

Share:
More In Business
China Tells Tech Manufacturers to Stop Using Micron Chips
Stepping up a feud with Washington over technology and security, China's government on Sunday told users of computer equipment deemed sensitive to stop buying products from the biggest U.S. memory chipmaker, Micron Technology Inc.
DeSantis Asks That Judge Be Disqualified From Disney's Free Speech Lawsuit
Gov. Ron DeSantis is asking that a federal judge be disqualified from the First Amendment lawsuit filed by Disney against the Florida governor and his appointees, claiming the jurist's prior statements in other cases have raised questions about his impartiality on the state's efforts to take over Disney World's governing body.
Ford Says It Will Stop Competing in Over-Served Markets
Ford CEO Jim Farley says the company will stop competing in over-served market segments and instead will place big bets on connected vehicles and digital services. The days of Ford being all things to all people are over, Farley said at the company's capital markets day event Monday.
Load More