The dairy-free milk alternative oat milk is fast becoming a cult favorite, and Swedish brand Oatly is among those leading the pack. Some big names are taking note — including Oprah, Jay-Z, and Howard Shultz, who are part of a group funneling more than $200 million into the brand.
This deal, which involves the sale of a 10 percent stake in the company, brings the valuation of Oatly to $2 billion. CEO of the company, Toni Petersson, told Cheddar in an exclusive interview that he plans to use the new funding to build on their momentum, and "continue the growth journey that we've been on for a few years now."
Oatly's rise in popularity has been a rapid one. Only 10 coffee shops in the United States featured the plant-based milk brand in 2017. By 2019, that number had grown to 3,500 coffee shops. Part of this new funding will be used to continue the company's expansion in reaction to its exponential growth.
"It's been crazy — completely crazy," Petersson told Cheddar. "We started off in 2018 with just one factory in Sweden, and mid next year we're going to have five factories on three continents, two of which will be in the U.S. And we don't think that's enough."
When Oatly's oat milk began gaining traction among the coffee shop patrons of the world, it quickly began selling out at grocery stores, and price gouging of the product began to skyrocket on e-commerce websites like Amazon.
If Petersson has his way, Oatly will soon be even bigger, and "more than just an oat milk brand, more like a generational brand."
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
