Despite recently hitting a record 2.57 million riders on one weekday, New York City subway and bus ridership still is only half of what it used to be before the pandemic.
The lower ridership numbers not only affects NYC MTA revenue, but also local businesses that rely on commuters to shop at their establishments.
Christina Radigan, chief marketing officer of the Out of Home Advertising Association of America, joined Cheddar News' Michelle Castillo to talk about its new study on consumer travel trends, how comfortable people are getting back on public transportation, and the campaign to get people to do local New York City activities and events.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
