Despite recently hitting a record 2.57 million riders on one weekday, New York City subway and bus ridership still is only half of what it used to be before the pandemic.
The lower ridership numbers not only affects NYC MTA revenue, but also local businesses that rely on commuters to shop at their establishments.
Christina Radigan, chief marketing officer of the Out of Home Advertising Association of America, joined Cheddar News' Michelle Castillo to talk about its new study on consumer travel trends, how comfortable people are getting back on public transportation, and the campaign to get people to do local New York City activities and events.
Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Why? Because nonprofits and industry groups say donations so far are down compared with previous years.
