Despite recently hitting a record 2.57 million riders on one weekday, New York City subway and bus ridership still is only half of what it used to be before the pandemic.

The lower ridership numbers not only affects NYC MTA revenue, but also local businesses that rely on commuters to shop at their establishments.

Christina Radigan, chief marketing officer of the Out of Home Advertising Association of America, joined Cheddar News' Michelle Castillo to talk about its new study on consumer travel trends, how comfortable people are getting back on public transportation, and the campaign to get people to do local New York City activities and events.

Share:
More In Business
The Next Major Milestone For Bitcoin
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James Inks Sports Trading Card Deal With Fanatics
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
How A.I. is Impacting the Stock Market
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Load More