Despite recently hitting a record 2.57 million riders on one weekday, New York City subway and bus ridership still is only half of what it used to be before the pandemic.

The lower ridership numbers not only affects NYC MTA revenue, but also local businesses that rely on commuters to shop at their establishments.

Christina Radigan, chief marketing officer of the Out of Home Advertising Association of America, joined Cheddar News' Michelle Castillo to talk about its new study on consumer travel trends, how comfortable people are getting back on public transportation, and the campaign to get people to do local New York City activities and events.

Share:
More In Business
Who Could Be The World's First Trillionaire?
In an annual assessment of global inequalities, Oxfam International said the first trillionaire could emerge within the next decade — as the anti-poverty organization pointed to the growing wealth gap that skyrocketed globally during the pandemic.
Strong Job Market Fuels Higher Retail Sales
Americans stepped up their spending in December more than expected, closing out the holiday season and the year on an upbeat tone. The Commerce Department said retail sales rose 0.6% in December compared with a November’s 0.3% increase.
Load More