In this Feb. 7, 2013 photo, a man walks past a shuttered New York Sports Club on Water St. in New York. Town Sports International Holdings Inc., the owner of New York Sports Club and Lucille Roberts filed for Chapter 11 bankruptcy Monday, Sept. 14, 2020, as gym operators struggle to keep afloat amid nationwide shutdowns. (AP Photo/Mary Altaffer, File)
By Damian J. Troise
The company that runs New York Sports Club and Lucille Roberts gyms filed for bankruptcy protection with COVID-19, still prevalent in man parts of the U.S., gutting membership rolls at fitness companies nationwide.
Gold's Gym sought bankruptcy protection in May and 24 Hour Fitness Worldwide filed for bankruptcy in June. Many companies, including Planet Fitness, furloughed workers in order to conserve cash.
Town Sports International Holdings Inc., which also operates Washington Sports Club and Total Woman Gym and Spa, said Monday that it can no longer pay its debts.
The company lost $136 million during the first quarter this year, only a fraction of which included state- and city-mandated shutdowns of retail shops, gyms, salons, restaurants, and bars. By the end of the three-month reporting period, 95 percent of Town Sports' clubs had been closed.
Town Sports operates 185 clubs and serves 580,000 members, mostly in the Northeast.
Gyms have been allowed to reopen at a fraction of their capacity in some regions like the Northeast. Those who do go to gyms in New York City are required to wear a mask at all times and gyms can only operate at one-third capacity. Group fitness classes are still not permitted.
Yet with more than 33,000 COVID-19 related deaths in New York, most of them in New York City, thousands of one-time gymgoers have taken their routines outdoors, or to their own homes.
Home fitness company Peloton reported a 172 percent surge in revenue during its most recent quarter and it doubled its subscribers. Bike shops in New York, as well as most outdoor fitness gear sellers, have been largely cleared out.
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Despite the pandemic and the home workout revolution, many brick and mortar fitness companies have been able to stay afloat. Some even increased their membership during the pandemic, including Crunch Fitness. The Crunch franchise is celebrating 128% growth from pre-COVID membership levels as its 400th club enters pre-sale. Ben Midgley, CEO of Crunch Franchise, joined Cheddar to discuss how the company has been able to succeed during this time.
The pandemic prompted a shift toward personalized at-home workouts, and made health and wellness even more of a priority. In the early months of the pandemic, sales for fitness equipment, shoes and apparel skyrocketed as people adapted to working out in the solitude of their own homes. Even as gyms have reopened, some of these trends have stuck around. Jillian Michaels, personal trainer and creator of The Fitness App by Jillian Michaels, joined Cheddar to discuss the home workout revolution and give her advice on how to stick to your 2022 fitness goals.
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