Sonos Public Listing Comes As Investor Appetite for Tech IPOs Grows
Smart speaker maker Sonos has officially filed to go public.
The company, which confidentially filed for an IPO in April, could raise as much as $100 million in the offering and could be valued at as much as $3 billion.
According to its regulatory filings, Sonos brought in revenue of over $1 billion in the 12 months ending in March. It posted a profit of $13.1 million in the first half of its fiscal year, slightly lower than the $15 million brought in the previous year. Over the last 12 months though, the company posted a loss of about $16 million.
Sonos, founded in 2002, pioneered the wireless speaker space, creating a product that allowed people to have multiple speakers playing different audio at the same time. Its original competitors were the likes of Bose and Bang & Olufsen.
After Apple, Google, and Amazon entered the field, the company scrambled to compete in the rapidly changing landscape by launching smart speakers powered by Amazon’s Alexa. The company’s products can also seamlessly integrate with external streaming systems and voice assistants, including Spotify and Apple Music.
Sonos is betting that its flexibility will be attractive to investors, said Wall Street Journal reporter Maureen Farrell.
“Part of the appeal, and this is obviously something that they really tout and will thoroughly be touting on the roadshow, is that they can partner with all of these companies,” said Farrell, who broke the story that the company was looking to go public in April.
“They obviously have huge competition, but I think what they’re betting on is that you get one of them in your house, or a couple, you really like it, and then they have this moat around them.”
Sonos would join more than a dozen tech companies that made a public debut this year in an attempt to capitalize on growing investor appetite for tech stocks, said Farrell.
“Last year we saw some pretty disastrous IPOs,” she said, alluding to Snap’s turbulent public offering. “It’s been such an incredibly different landscape this year."
"Tech IPOs are up more than 50 percent year-to-date," said Farrell.
"It just seems like investors right now are clamoring for anything tech-ish.”
Sonos plans to list on the Nasdaq under the ticker "SONO."
For the full segment, [click here.](https://cheddar.com/videos/sonos-likely-to-raise-more-than-100-million-in-ipo)
Another successful spaceflight is in the books for Jeff Bezos' Blue Origin. The company's third human spaceflight blasted off from Van Horn, TX. on Saturday, lasting about ten minutes from takeoff to landing. The crew, which included former NFL star and current GMA host Michael Strahan, traveled to the edge of space and experienced a few minutes of weightlessness before the capsule descended back to earth. Andrew Chanin, CEO of ProcureAM, joined Cheddar's Opening Bell to discuss the significance of the launch.
After nearly two years of the pandemic, U.S. consumers are ready to spend big this holiday season. However, shoppers may be faced with limited inventory as the U.S. continues to face shortages of key products and extended order backlogs. Per Hong, partner at consulting firm Kearney, joined Cheddar's Opening Bell to discuss the country's path forward.
The U.S. is preparing to add more China-based firms to a blacklist in response to human rights violations in the country. This includes the leading drone manufacturer DJI. American businesses will be barred from investing or conducting business with the blacklisted companies.
From the TikTok boom to social commerce shopping to livestreaming events, social media trends took on all different shapes and sizes this year. Stephanie Humphrey, technology and lifestyle expert, joined Cheddar to discuss the biggest fads of the year, as well as what to expect for next year.
If 2021 is any indication, 2022 will be a big year for social media. TikTok reached 1 billion users this year and is expected to grow even bigger. We got our first look at the Metaverse, NFTs soared in popularity, and the crypto craze starting hitting its stride - just to name a few fads. Mark Douglas, CEO and Founder of MNTN, joined Cheddar to discuss if these trends could continue, or if we'll see some surprises in the year ahead.
2021 was a big year for big tech, but it was also a wake-up call for the government. Lawmakers are still struggling to figure out how to regulate big tech companies as they grow bigger and get even more powerful. Evan Greer, director of the digital rights organization Fight for the Future, joined Cheddar to discuss key takeaways from the year, as well as what we can expect for big tech and regulation in 2022.
Bumble users are remaining active on the dating app and still linking up with potential matches despite the emergence of the omicron variant of COVID-19. CEO Whitney Wolfe Herd noted that no matter what is happening in the world, people will always need to connect.
There seems to be no stopping the crypto craze, and this week has been no exception. Dogecoin surged after ‘Time Person of the Year' Elon Musk tweeted that Tesla will accept some payments in the digital token. Everett Millman, Crypto & Metals Analyst at Gainsville Coins, gives Cheddar insight into just how much influence Musk has over the crypto world.
