Baby care brand Frida recently expanded its product line to help new moms as well as newborns. The new breast care products are meant to help women navigate the postpartum period, which can be both physically and mentally grueling as they try to balance caring for their child and caring for themselves.
Chelsea Hirschhorn, Frida CEO, said she started the company after her first son was born because she ran into many unexpected challenges that no one prepared her for.
The brand's line of products started with the infamous "boogie sucker," called the NoseFrida. Hirschhorn said the simplicity of the tool created in Sweden, compared to the suction-based bulb that hospitals provide to clear a baby's airway, pushed her to bring it to the mainstream.
"I was shocked that this wasn't on every corner in America," Hirschhorn told Cheddar. "More importantly, why didn't anyone tell me that when a baby gets a cold, they can't breathe because they are obligatory nasal breathers, they can't breathe out of their mouth?"
During the 2021 Golden Globes, Frida ran a breastfeeding commercial that wasn't intended to paint a rosy picture of postpartum. Instead, it examined the reality of breastfeeding that moms face every day.
"Our objective really is rooted in the mission that we have as a business which is to prepare and educate new moms or expecting moms for the realities of what they're going to go through, as unfilterable and un-Instagram-worthy as they are," she said.
Hirschhorn said some of the most notable challenges new moms face is adjusting to the physical changes that birth brings, including changes to the body, lack of sleep, and steps to take for successful breastfeeding. She noted that prepared women make for better mothers.
After the spot aired during the awards ceremony, the Frida CEO noted that the response was profound, with women thanking the Frida team for speaking on issues not often addressed in public spaces. Hirschhorn hopes by bringing attention to moms' challenges, it will help bring systemic change so the not-so-pretty parts of postpartum.
"One of the core insights that we were committed to unveiling is that preparation and knowledge create confidence for women, and for moms in particular, and a confident mom is generally a happier mom. And happier women are better parents," she added.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
