The designer behind the sleeping bag coat says the industry needs to adapt to a more automated supply chain and find creative ways to interact with customers. "It's an investment we all have to make," Kamali told Cheddar in an interview Monday.
For full interview, [click here](https://cheddar.com/videos/norma-kamali-celebrates-50-years-of-fashion-innovation).
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.