Noelle LaCharite is the former technical program lead for Amazon's Alexa. She sits down with Alyssa Julya Smith at the eTail conference in Palm Springs to talk all about voice technology and where A.I. is going as the technology continues to develop. LaCharite acknowledges that A.I. has become a huge part of people's everyday lives and will just continue to become more enhanced and smarter as the technology continues to grow. Voice technology has become the norm with assistants like Apple’s Siri, Samsung’s Bixby, Microsoft’s Cortana and Google’s Assistant, but explains that Alexa has always been on the forefront of voice technology and will continue to be a lead innovator.

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