Nio To Launch EV Brand "Le Dao" In May

The Chinese premium electric car company Nio, announced plans to unveil its EV brand "Le Dao" in May. The brand is targeted at families and is a shift from Nio's focus on higher end vehicles. The launch is expected in the third quarter. Nio's move as competitors like Xpeng are also targeting the mass market with affordable EV's.

Mar 15, 2024

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