The NHL is welcoming Anheuser-Busch InBev to the ice — well, the stands. NHL Commissioner Gary Bettman rang the closing bell at the New York Stock Exchange Tuesday with Nick Kelly, Bud Light VP of Partnership, to celebrate the multiyear partnership that will make Bud Light the official beer of the hockey league in the U.S. and Budweiser will be the official beer of the league in Canada.
"It's a great opportunity for us to reach our fans," Bettman told Cheddar. "For Bud Light to reach our customers and for us to activate our brands together. Whether its events or the playoffs or the Stanley Cup final, this is a way for us to take two world-renowned fans and do great things."
However, the league has recently been facing difficult questions about diversity and the treatment of its players. Bettman talked about the changes the NHL has committed to in order to improve relations among its own employees.
A recent report from the Wall Street Journal outlined the National Hockey League's struggle to diversify. In the 2018-2019 season, there were just 50 nonwhite players. However, Bettman says the league is actively looking to reverse that.
"We've done more than has ever been done before in terms of ensuring that our game is diverse and that it's a welcoming place. We have activities and programs at the grassroots level for all levels of hockey," Bettman explained, referring to programs like Hockey Is For Everyone, a yearly initiative rolled out in February with the goal of making hockey more inclusive.
"Actually our diversity as it relates to the international composition of our player base is probably more than any other sport," he claimed. "With respect to North America, this has been an ongoing project."
"We're continuing to work on it. It is a priority but the signs of growth are there," he said.
The NHL has also been working to combat abusive behavior in the league.
A number of accusations against NHL coaches have recently come to light. Late last month Calgary Flames coach Bill Peters resigned after former NHL player, Akim Aliu accused him of using racist slurs against him 10 years ago when Aliu played for the American Hockey League's Rockford IceHogs. Peters was the coach.
Bettman says the league has developed a plan aimed at stopping these problems.
"What we announced is a multi-prong program where we want disclosure, we want to have a hotline, we want to have education and counseling for senior executives and coaches throughout the league. To the extent discipline is required we will investigate and discipline severely as appropriate."
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A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
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At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
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It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
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