NFL COO: Needs to Be 'Ordinary' to See Women in Sports Leadership Roles
*By Conor White*
Though last season's 10 percent [drop in ratings](https://www.forbes.com/sites/jonathanberr/2018/08/28/the-nfls-ratings-probably-will-continue-to-decline/#75a6e8dc6666) has stirred questions about the appeal of football broadcasts in the streaming age, the NFL's COO thinks the internet is a useful learning tool for marketing her league.
"What Netflix and Google taught us is that ubiquity and ease are key," the league's chief operating officer Maryann Turcke said in an interview on Cheddar.
"When I think about my own kids, I have a 23-year-old and an 18-year-old; if they can't find something \[quickly\], they're going to stop looking."
Some leagues might be fazed by the rapid rise of eSports, but in certain ways the NFL, which kicks off its season on September 6, has been part of the movement from the beginning ー largely thanks to the success of the Madden franchise of games.
While last weekend's [deadly attack](https://cheddar.com/videos/social-media-livestreams-face-scrutiny-after-jacksonville-shooting) at a qualifying event for the Madden 19 Championship raised concerns over safety at these tournaments, Turcke said the league is poised to take the next step and embrace the eSports craze.
"What Madden did is they brought football into gaming," Turcke said. "I think we need to bring gaming to the broadcast."
"There's a secret sauce out there somewhere, that someone's going to figure out, around how to gamify what we do." she added.
As for the concern about ratings, the NFL's chief media and business officer Brian Rolapp thinks the issue is being exaggerated.
"I think a lot of other people are more worried than we are," he told Cheddar.
While ratings for NFL games are down, [they're also down for everyone else](https://deadspin.com/for-the-last-time-nfl-ratings-are-not-down-theyre-up-1827378925) ー and not just in sports. NBC and CBS both saw viewership fall by 19 percent in 2017, and broadcast networks overall lost 16 percent of their viewers.
"The television industry and media industry is going through some huge changes," Rolapp said. "No one's immune to that."
And live sports ー the NFL, in particular ー are in a better position than most to attract viewers and actually may become more valuable to advertisers in the long run, Rolapp said.
"There is a premium in this marketplace that will continue for any content that can aggregate large number of audiences at one time," Rolapp said. "They are very few, and they are becoming fewer. Live events works, sports works, and the NFL specifically works."
"Whenever you have a product that aggregates audiences, people will find that valuable."
The 2018-19 NFL season officially starts Thursday, when the Super Bowl champion Philadelphia Eagles take on the Atlanta Falcons.
For full interview [click here](https://cheddar.com/videos/nfl-gears-up-for-another-season).
With the 2022 Winter Olympics in Beijing rapidly approaching, clouds of controversy continue to swirl around China's treatment of the Uyghur Muslim minority population, its surveillance state, and security for visiting athletes. Phelim Kine, China correspondent for Politico, joined Cheddar to break down the big storylines surrounding the Beijing Games and highlight what he saw as the complete disregard by top corporate sponsors like P&G, Airbnb, Intel, Visa, and Coca-Cola, for the controversies. "They spend $100 million for every Olympics that they sponsor, and they have frankly shown absolute willful indifference to any type of entreaty to essentially be more vocal about their concerns about human rights in China," he said. Kine also touched on the data privacy fears for athletes as visiting contingents are being told to carry burner phones to avoid security risks.
NFL games continue to be among some of the highest-rated programs on television. In 2021, viewership jumped 10 percent from the previous year to an average of 17.1 million as the league debuted its first 18-week season after running on a 16-week schedule since 1978. Fans — and team owners — welcomed the change with open arms, but a vocal percentage of players were not as ecstatic (despite the union signing off). Those who were against adding games cited health and safety concerns as their main reason. While the extended season means fatter pockets for the league, the opposition asks: is it worth the risk? Cheddar's JD Durkin breaks it all down.
With the Australian Open set to begin on Monday, Novak Djokovic is once again being threatened with deportation from Australia after his visa was briefly reinstated and revoked again over alleged discrepancies. Djokovic’s team will sit for an Immigration hearing on Saturday.
Decorated skier Lindsey Vonn did not hold back when touching on mental health in "Rise," her new memoir. "My mental health is definitely part of my story," she said. "Now I'm just thankful that this conversation is so much more talked about — Simone Biles, Naomi Osaka, Kevin Love, Michael Phelps, all have been outspoken about it." She noted that she felt happy that readers, particularly kids, get to see a vulnerable side to her in the book. The gold medalist also went on to note what she's most looking forward to watching in the 2022 Winter Olympics in Beijing.
It was 'game on' for sports bettors in the state of New York, as mobile betting kicked off on four major betting operating platforms Saturday. This comes at an exciting time for sports fans with some of the biggest NFL games of the season right around the corner. Cam Rogers - Host of Lock It In with Cam Rogers, Betting Analyst at the Bleav Podcast Network joined Cheddar's Opening Bell to discuss.
Former wide receiver for the New York Giants, Victor Cruz has partnered with Krystal Restaurants, a popular burger chain in the South, to bring the franchise to his home state of New Jersey. Cruz and Alice Crowder, CMO of Krystal Restaurants, joined Cheddar's Opening Bell to discuss the venture. The five new locations will be known as "Victor Cruz's Krystal," decked out with memorabilia from his football career, with the former player explaining how "hands-on" he plans on being. "You never know, OK? You might walk in and Victor Cruz will be flipping a burger back there, and you might be getting it directly from the source," he said.
Max Bichsel, vice president at Gambling.com Group joins Cheddar News to talk about the growing sports betting industry, New York legalizing mobile betting, and 2022 predictions for the sector.
Cody Roark, NFL analyst at Pro Football Network joins Cheddar News to talk about NFL playoff predictions and which teams have a shot at the Super Bowl.
