Damar Hamlin's on-field collapse sent shock waves across the sports world, and following the heroic efforts of the Buffalo Bills athletic trainer Denny Kellington performing life-saving CPR, the NFL wants to equip young athletes with the same skills.
In partnership with the American Heart Association and the American Red Cross, youth CPR training programs are being set up all over the country. The campaign is being boosted ahead of the Super Bowl and will last all February long, and the league will be holding a fundraiser to back its heart health efforts with a goal of $1 million.
"Amid the current national dialogue on emergency preparedness in sports, the NFL is supporting these efforts through activations during Super Bowl week, amplifying CPR educational materials, and enhancing long-term partnerships on the national and local levels," the NFL said in a statement.
For fans attending the big game itself, there will be interactive stations to learn the skills directly from professionals. Hamlin is also working closely with the league to bring awareness to heart health during Super Bowl week by promoting his #3forHeart CPR Challenge.
"The tools and trainings exist to keep young athletes safe — we embrace our responsibility to ensure that knowledge is in as many hands as possible for the greatest positive impact," said NFL Commissioner Roger Gooddell.
Next-gen social sports platform Break the Love recently raised $2.5 million in seed funding. Break the Love's platform and iOS app allows users to discover and book group-based tennis activities, to either learn, train, or compete. The new company has already gotten support from a few big names in the world of tennis, including the coach of Naomi Osaka, as well as the United States Tennis Association and the brand Wilson. Break the Love founder and CEO Trisha Goyal joins Cheddar News' Closing Bell to discuss.
Hall of Fame quarterback Troy Aikman joined Cheddar's "Between Bells" to talk about his own brand of organic light beer called Eight (his jersey number with the Dallas Cowboys) and explained that he's had an interest in the industry since his days working for a distributor during college. "These brands that are on the market have been there for a long time and [I] felt that it was time for something fresh, something new, and I thought that we could do it in a way that was a better-for-you beer' and that's what we've done," he said. Aikman also provided some insight into the upcoming NFL playoffs and noted that he doesn't see a clear frontrunner for this year's Vince Lombardi trophy.
It is 'game on' for sports bettors in the state of New York, as mobile betting kicks off on four major betting operating platforms this Saturday. The state, with over 20 million residents, will be the most populous state with legal online sports betting. Max Bichsel, VP of US Business for EmpireStakes.com joins Cheddar News to discuss.
College athletes scored big in 2021 when they were finally allowed to begin earning money based off of their name, image, and likeness, known as NIL. But how can young athletes best manage their money so they can set themselves up for years of success? Nicole Pullen Ross, Head of Goldman Sachs Sports and Entertainment Solutions, joins Cheddar News' Closing Bell to discuss why financial management for college athletes is important, common pitfalls they could run into, and more.
On Saturday, New York will join neighboring New Jersey and Connecticut in authorizing mobile sports betting. Matt Kalish, president and co-founder of Draftkings North America, joined Cheddar to talk about the landmark change that is estimated to rake in $500 million in annual tax revenue on a potential billion-dollar market. Kalish also addressed the possibility that legalized sports betting in the Empire State could cannibalize his company's revenues in the bordering states. "It's pretty inconvenient, you know, to go across the border to make a bet. And people were doing it, but I think it really stifled a lot of the opportunity," he said. "So while there's some of that going on, I think really a tremendous amount, like a giant percent, of New York will be very incremental."
Desmond Howard, former NFL wide receiver and Modelo college football playoff ambassador, joins Cheddar News to talk about the Modelo sweepstakes honoring the 30th anniversary of his iconic punt return.
The New York Times has acquired sports outlet The Athletic in a $550 million deal. The acquisition brings the Times closer to its 10 million paid subscribers goal by 2025.
Austin Mock, College Football betting contributor for The Athletic, explains his strategy for selecting a winner in the national title game between Georgia and Alabama.
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