Damar Hamlin's on-field collapse sent shock waves across the sports world, and following the heroic efforts of the Buffalo Bills athletic trainer Denny Kellington performing life-saving CPR, the NFL wants to equip young athletes with the same skills.
In partnership with the American Heart Association and the American Red Cross, youth CPR training programs are being set up all over the country. The campaign is being boosted ahead of the Super Bowl and will last all February long, and the league will be holding a fundraiser to back its heart health efforts with a goal of $1 million.
"Amid the current national dialogue on emergency preparedness in sports, the NFL is supporting these efforts through activations during Super Bowl week, amplifying CPR educational materials, and enhancing long-term partnerships on the national and local levels," the NFL said in a statement.
For fans attending the big game itself, there will be interactive stations to learn the skills directly from professionals. Hamlin is also working closely with the league to bring awareness to heart health during Super Bowl week by promoting his #3forHeart CPR Challenge.
"The tools and trainings exist to keep young athletes safe — we embrace our responsibility to ensure that knowledge is in as many hands as possible for the greatest positive impact," said NFL Commissioner Roger Gooddell.
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The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
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Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
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While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
