Facebook's loss might be proving to be Google's win. Just as Facebook is tweaking its news feed to weaken the emphasis on news, Google is capitalizing on it by winning a big share of traffic growth that publishers are seeing on their platforms. Sara Fischer, Media Reporter at Axios, was with us to discuss big tech's play on the shifting news industry. According to new data from Chartbeat, the vast majority of traffic growth publishers are seeing from platforms is now coming from Google AMP (Accelerated Mobile Pages). Fischer said this is a big red flag for digital publishers to invest in Google AMP. Traffic to publishers using AMP is up 100% since 2017, according to the data. The head of its Journalism Project Campbell Brown said twice at Recode's Code Media conference on Monday that they should've been more transparent around experiments and tests. She said going forward, Google, Snapchat, and Twitter should learn from Facebook's experience. The best thing for these companies to do is to communicate goals with publishers, added Fischer.

Share:
More In Business
New Guidelines for Gig Workers: Are You Impacted?
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
2024 Fitness Trends With Orangetheory CEO Dave Long
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
Load More