As scrutiny into the practices of large tech firms increases, the House Judiciary Antitrust Subcommittee on Tuesday held a hearing on the impact platforms like Google and Facebook have on the media.

“All of these companies say the right things ー and they’ve put some charitable money behind trying to make publishers happy,” David Chavern, the president and CEO of the News Media Alliance, told Cheddar after testifying at the hearing. “We don’t need or want charity. What we want is a sustainable business relationship. And we haven’t gotten there yet.”

The News Media Alliance, formerly known as the Newspaper Association of America, is a trade association that represents about 2,000 newspapers in North America. Others who testified at the hearing included David Pitofsky, general counsel for News Corp and Sally Hubbard, the director of enforcement strategy at the Open Markets Institute.

At the hearing, lawmakers discussed the online advertising market, fact-checking, and fake news, among other topics.

See Video

Journalism, and even digital-first outlets, have for years struggled to sustain profitable business models. Outlets have typically relied on a combination of ad-revenue and subscriptions, but social media platforms and search engines, namely Facebook ($FB) and Google ($GOOGL), have forced publishers to compete with free content available across the entire internet, and not just their media peers.

Newsroom jobs have declined by nearly a quarter in the past decade, according to Pew.

Meanwhile, the Bureau of Labor Statistics reports that since the start of the millennium, newspaper industry jobs more broadly have been cut by half.

The power of tech platforms has motivated some politicians, and some journalists, to call for their breakup (though that may not be the only antitrust remedy available).

There’s also proposed legislation for the journalism industry specifically, titled the Journalism Competition and Preservation Act, that would allow news organizations to organize collectively against large tech companies without facing pricing collusion violations themselves.

"Companies like Facebook and Google swallow up 60 percent of digital ad revenue, and so it doesn't leave much of the pie for the actual content creators, and for news publishers, which is why I got laid off in January, it's why local newspapers are going under," Laura Bassett, a former culture and political reporter for nearly 10 years at HuffPost, told Cheddar Tuesday.

The News Media Alliance has estimated that Google makes $4.7 billion from news every year, a number, which gained attention through a New York Times article just before the hearing.

But the Alliance’s calculations have faced pushback from media commentators and outlets like Nieman Lab and Intelligencer, since the eye-opening figure appears to be based on a single quote from 2008 from then Google vice president Marissa Mayer.

In an email to Cheddar, a Google spokesperson called these numbers “inaccurate” and “back of the envelope calculations.” The company argues that the study ignored what Google provides news sources, such as driving clicks ー Google says around 10 billion ー to publisher websites, which help develop outlets’ subscriptions and ad businesses.

“If you don’t like the study, there's two things that could happen. One, Google could actually — they have the information — they could reveal whatever they think the number is. Or, if somebody has a critique, talk about how else you could get at the number,” said Chavern. “But some of the critique seems to imply that we shouldn’t even ask, and I don’t get that at all.”

Share:
More In Politics
Chicago Cancels School After Teachers Vote to Go Remote Over Lack of COVID Safety
After the Chicago teachers union voted to work remotely due to what they say is a lack of safety protocols amid the COVID-19 surge, the school system canceled classes on Wednesday, citing harm that remote learning has done to the city's children. Randi Weingarten, president of the American Federation of Teachers, joined Cheddar to discuss the issues surrounding the latest dispute between educators and schools. She said that the return to in-person learning would likely be halted until more COVID tests could be provided for districts. "This is a terrible situation for everybody, and we need the testing, and we need the masks," she said. "It's the omicron surge that has created this disruption, and we are trying to do the best we can. And this is the only school district that has this kind of action right now." The teachers might not be returning to their schools for at least two weeks amid the ongoing tensions.
White House Devotes $1 Billion To Independent Meat and Poultry Producers
On Monday, President Biden announced his new plan to take on inflation by taking down the big meat monopolies - turning to the federal government's antitrust authorities to investigate the major meatpackers that control a significant share of the market. The White House plans to devote one billion dollars to aiding independent meat and poultry producers in an effort to undercut the few powerful meat producers that have control of the sector. Austin Frerick, deputy director of Thurman Arnold Project at Yale, joins Cheddar News to discuss.
430,000 New Businesses Launched in November
As the pandemic drags on, so does the widespread great resignation. In November alone, 4.5 million Americans quit their jobs, marking a new record high, and showing a 9 percent jump from the month prior. On the flip side, the number of people filing tax paperwork to start new businesses is surging, with over 430,000 new businesses launching in November. Rhett Buttle, the founder of Public Private Strategies and national business advisor to the Biden for President campaign, joined Wake Up with Cheddar to discuss.
New York Attorney General Issues Subpoenas to Trump Children
New York Attorney General Letitia James is ramping up a civil investigation into The Trump Organization. The AG's office has subpoenaed Ivanka Trump and Donald Trump Jr. They have refused to comply with the subpoenas. Bradley Moss, national security attorney, joins Cheddar News to discuss the next steps in this investigation.
Colorado Gov. Polis Reduces Truck Driver Sentence To 10 Years
Colorado Gov. Jared Polis has officially reduced the 110-year prison sentence of truck driver Rogel Aguilera-Mederos to 10 years, calling the initial lengthy sentence “unjust.” Dan Gilleon, constitutional attorney at Gilleon Law Firm APC, joined Cheddar to discuss more.
Eric Adams Becomes 110th Mayor Of New York City
Former Brooklyn Borough President Eric Adams was sworn in as the newest Mayor of New York City. Adams is now expected to work on a number of issues such as crime and coronavirus. Erin Durkin,, reporter at PoliticoNY, joins Cheddar News to discuss more.
California Starts Largest U.S. Food Waste Recycling Program
California's new composting law will affect what residents do in their kitchens. As of this week, Californians will have to recycle excess food in an effort to reduce emissions caused by food waste. Cities and counties will turn recycled food into compost or use it as a renewable energy source. California's new law is the largest mandatory residential food waste recycling program in the country. Rachel Wagoner, Director of the California Department of Resources, Recycling and Recovery called the law 'the biggest change to trash' since recycling started in the 1980s. She joined Cheddar Climate to discuss.
'American Insurrection' Documentary Updated With New Info a Year After January 6 Attacks
As the U.S. comes up on the first anniversary of the January 6 insurrection.,A.C. Thompson, investigative reporter at ProPublica, joined Cheddar's Baker Machado to discuss updates to American Insurrection by FRONTLINE, ProPublica and Berkeley Journalism’s Investigative Reporting Program. The documentary investigates the attack on the Capitol touched off by the lie that the presidential election was stolen from Donald Trump but with new information gleaned since the event including interviews with lawmakers and law enforcement and the evolution of groups like the Boogaloo Boys and the Proud Boys behind the attack. "In some ways those groups that were kind of the vanguard of January 6 are maybe no longer relevant because their message is everywhere," he said.
Load More