Investor in Rumble Boxing & Van Leeuwen Announces New Deals
*By Madison Alworth*
The venture capital firm that's already funded cult favorite start-ups like Rumble Boxing and Van Leeuwen Artisan Ice Cream has found its newest investments, and its co-founder came to Cheddar to announce them.
Tracy Dubb, partner at M3 Ventures, said Gen Z-centric media company [Brat](https://www.brat.com/) and dance-fitness company Forward Space are extensions of her company's values.
"It's become this second nature sort of desire people have to be healthy and to think of themselves that's affecting all elements of the consumer space," Dubb told Cheddar in an interview Wednesday. Her company focuses on start-ups that promote healthier living for young people.
"Rumble Boxing and Forward, for example, are in the fitness space, and they do well because people, rather than going out for an indulgent meal or a nightclub, they want to do something that makes them feel good about their bodies and give them a sense of community. Those things have come together to create a lot of successful businesses in the space," Dubb said.
M3's investment in Rumble is an example of the firm's commitment to finding trends before they catch on.
The boxing studio [continues to grow](https://www.prnewswire.com/news-releases/rumble-opens-third-nyc-studio-with-five-story-location-on-manhattans-upper-east-side-300690200.html) and includes celeb clients like Justin Bieber, Kendall Jenner, and practically every other millennial in your Instagram feed. Dubb hopes Forward Space, which is set to launch in New York next month, can draw similar interest.
For the slightly younger consumer, M3 sees Brat as an ideal partner.
"It's our first toe in the water in the Generation Z market, which is going to be important. There's a lot of attention paid right now to millennials, but this is also a very important, very different demographic," Dubb said.
Brat creates original content for Gen Z viewers, and most stars on the network have their own viral social-media followings. The network taps influencers with the hope of converting followers into fans.
Among M3's other investments are medical scrubs brand Jaanuu, jewelry company Still House, and athleisure maker Spiritual Gangster.
For more on this story, [click here](https://cheddar.com/videos/vc-fund-with-pulse-on-youth-culture-announces-two-new-investments).
Gregg Renfrew, founder and CEO of Beautycounter, joins Cheddar News to discuss the company's CEW nominated product 'Beyond Gloss.' Renfrew also discussed the company's holistic approach to sourcing its ingredients.
Could Alec Baldwin face legal consequences after accidentally shooting and killing a cinematographer on the set of 'Rust'? That's a question many in Hollywood are asking after the tragic death of Halyna Hutchins. Some in the industry are even asking for a ban on guns on the set of films and television shows. Dan Gilleon, lead trial attorney at the Gilleon Law Firm, discusses the potential legal consequences for all involved in the accident, saying "everyone will be sued."
'None of the Above' host JD Durkin breaks down season three, episode two of 'Succession' and reveals whose stock is up, whose stock is down, and who is this week's Boar on the Floor.
Deacon Hayes, founder of Well Kept Wallet, joins "Cheddar Reveals" to discuss how 2021 Halloween spending compares to previous years and how to best prepare for the influx of holiday spending.
Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley, joins 'Cheddar Reveals' to discuss the M&M's 80th birthday, what goes into maintaining an iconic brand, and how Mars Wrigley plans for future Halloweens.
On this episode of Cheddar Reveals, Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley, discusses the M&M's 80th birthday, what goes into maintaining an iconic brand, and how Mars Wrigley plans for future Halloweens.; Deacon Hayes, founder of Well Kept Wallet, joins to break down how 2021 Halloween spending compares to previous years and how to best prepare for the influx of holiday spending.; Cheddar gets a look at Curiosity Stream's 'Witches: A Century of Murders.'
If you went trick-or-treating as a child, did your parents warn you against the possibility of poisoned candy? Did they forbid you from trying anything before they inspected your Halloween haul? We asked some experts from The Conversation to explain the fanciful origins of this annual panic and its very real consequences. Stay tuned to discover the real dangers lurking on Halloween night…
