Investor in Rumble Boxing & Van Leeuwen Announces New Deals
*By Madison Alworth*
The venture capital firm that's already funded cult favorite start-ups like Rumble Boxing and Van Leeuwen Artisan Ice Cream has found its newest investments, and its co-founder came to Cheddar to announce them.
Tracy Dubb, partner at M3 Ventures, said Gen Z-centric media company [Brat](https://www.brat.com/) and dance-fitness company Forward Space are extensions of her company's values.
"It's become this second nature sort of desire people have to be healthy and to think of themselves that's affecting all elements of the consumer space," Dubb told Cheddar in an interview Wednesday. Her company focuses on start-ups that promote healthier living for young people.
"Rumble Boxing and Forward, for example, are in the fitness space, and they do well because people, rather than going out for an indulgent meal or a nightclub, they want to do something that makes them feel good about their bodies and give them a sense of community. Those things have come together to create a lot of successful businesses in the space," Dubb said.
M3's investment in Rumble is an example of the firm's commitment to finding trends before they catch on.
The boxing studio [continues to grow](https://www.prnewswire.com/news-releases/rumble-opens-third-nyc-studio-with-five-story-location-on-manhattans-upper-east-side-300690200.html) and includes celeb clients like Justin Bieber, Kendall Jenner, and practically every other millennial in your Instagram feed. Dubb hopes Forward Space, which is set to launch in New York next month, can draw similar interest.
For the slightly younger consumer, M3 sees Brat as an ideal partner.
"It's our first toe in the water in the Generation Z market, which is going to be important. There's a lot of attention paid right now to millennials, but this is also a very important, very different demographic," Dubb said.
Brat creates original content for Gen Z viewers, and most stars on the network have their own viral social-media followings. The network taps influencers with the hope of converting followers into fans.
Among M3's other investments are medical scrubs brand Jaanuu, jewelry company Still House, and athleisure maker Spiritual Gangster.
For more on this story, [click here](https://cheddar.com/videos/vc-fund-with-pulse-on-youth-culture-announces-two-new-investments).
With the new year right around the corner, people are starting to set lofty goals for 2022. However, research shows that very few people actually attain their new year's goals, and with the uncertainty surrounding the pandemic, it may be even tougher this year. Sandee Sgarlata, expert happiness coach and author of 'Happiness Solved,' joined Cheddar News to offer tips on how to actually help your 2022 resolutions stick.
On this episode of Cheddar Reveals, Jen Young, Outdoorsy co-founder and CMO, breaks down the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump; Nick DiBella, Senior Vice President of Operations for Sun Outdoors, discusses why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry; Cheddar gets a look at Curiosity Stream's 'The Woodstock Bus.'
Nick DiBella, Senior Vice President of Operations for Sun Outdoors, joins Cheddar Reveals to discuss why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry.
Jen Young, Outdoorsy co-founder and CMO, joins Cheddar Reveals to discuss the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump.
'West Side Story' is off to a slow start, the film debuted with $10.5 million. Thom Geier, executive editor at the Wrap, joins Cheddar News to discuss the movies people should be looking forward to and the overall state of the industry.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Today's word of the day, 'Yolo Trade.' Yolo Trade: (noun) derived from the acronym 'You Only Live Once.' Describes a trade where someone goes all in on a stock.
Matt Schulz, Chief Credit Analyst at LendingTree, joins Cheddar to break down the different types of credit card rewards that are out there, which states utilize rewards more than others, and how to get the most out of your credit card rewards.
