*By Madison Alworth* The venture capital firm that's already funded cult favorite start-ups like Rumble Boxing and Van Leeuwen Artisan Ice Cream has found its newest investments, and its co-founder came to Cheddar to announce them. Tracy Dubb, partner at M3 Ventures, said Gen Z-centric media company [Brat](https://www.brat.com/) and dance-fitness company Forward Space are extensions of her company's values. "It's become this second nature sort of desire people have to be healthy and to think of themselves that's affecting all elements of the consumer space," Dubb told Cheddar in an interview Wednesday. Her company focuses on start-ups that promote healthier living for young people. "Rumble Boxing and Forward, for example, are in the fitness space, and they do well because people, rather than going out for an indulgent meal or a nightclub, they want to do something that makes them feel good about their bodies and give them a sense of community. Those things have come together to create a lot of successful businesses in the space," Dubb said. M3's investment in Rumble is an example of the firm's commitment to finding trends before they catch on. The boxing studio [continues to grow](https://www.prnewswire.com/news-releases/rumble-opens-third-nyc-studio-with-five-story-location-on-manhattans-upper-east-side-300690200.html) and includes celeb clients like Justin Bieber, Kendall Jenner, and practically every other millennial in your Instagram feed. Dubb hopes Forward Space, which is set to launch in New York next month, can draw similar interest. For the slightly younger consumer, M3 sees Brat as an ideal partner. "It's our first toe in the water in the Generation Z market, which is going to be important. There's a lot of attention paid right now to millennials, but this is also a very important, very different demographic," Dubb said. Brat creates original content for Gen Z viewers, and most stars on the network have their own viral social-media followings. The network taps influencers with the hope of converting followers into fans. Among M3's other investments are medical scrubs brand Jaanuu, jewelry company Still House, and athleisure maker Spiritual Gangster. For more on this story, [click here](https://cheddar.com/videos/vc-fund-with-pulse-on-youth-culture-announces-two-new-investments).

Share:
More In Culture
GLAAD Reports Targeted Harassment Has Increased Alongside Greater LGBTQ Visibility
Sarah Kate Ellis, president and CEO of the advocacy group GLAAD, joined Cheddar to discuss the organization's Accelerating Acceptance report that examines how welcoming the general public is toward members of the LGBTQ+ community. Ellis noted that while visibility and representation is up in media, video games, and on social media, it has conversely opened the door for increased targeted harassment on the street, particularly for transgender and gender non-conforming people. "I go to the school board meetings, I hear the homophobia and the transphobia in-person, in real-time, and so, we're seeing that more and more at the local level across the country," Ellis said. "And we're going to see that play out in the midterm elections, especially the local elections."
Ways to Accelerate the Adoption of EVs
Steve Patton, EY Americas Mobility Sector Leader, joins Cheddar News to discuss what can be done to speed up the adoption of EVs, and how infrastructure can be scaled up to support this transition.
New York Attorney General Issues Subpoenas to Trump Children
New York Attorney General Letitia James is ramping up a civil investigation into The Trump Organization. The AG's office has subpoenaed Ivanka Trump and Donald Trump Jr. They have refused to comply with the subpoenas. Bradley Moss, national security attorney, joins Cheddar News to discuss the next steps in this investigation.
Colorado Gov. Polis Reduces Truck Driver Sentence To 10 Years
Colorado Gov. Jared Polis has officially reduced the 110-year prison sentence of truck driver Rogel Aguilera-Mederos to 10 years, calling the initial lengthy sentence “unjust.” Dan Gilleon, constitutional attorney at Gilleon Law Firm APC, joined Cheddar to discuss more.
LG Annouces New Appliances and Recipe Service
LG announced its latest cooking appliances including its ThinQ Recipe service. The app allows people to choose from up to 10,000 recipes and have the ingredients delivered to their doorstep. LG Electronics executive Brandt Varner joins Cheddar News to talk about the products.
Eric Adams Becomes 110th Mayor Of New York City
Former Brooklyn Borough President Eric Adams was sworn in as the newest Mayor of New York City. Adams is now expected to work on a number of issues such as crime and coronavirus. Erin Durkin,, reporter at PoliticoNY, joins Cheddar News to discuss more.
Elizabeth Holmes Fraud Conviction Might Yield Five to Seven Years in Prison
The six-month trial of Theranos founder Elizabeth Holmes has come to an end with the former tech startup star found guilty of four out of 11 counts of fraud. Michael S. Weinstein, Esq, chair of the white collar criminal defense practice at Cole Schotz, and former Department of Justice trial attorney, joined Cheddar News Wrap to discuss what happens next for the former mogul. "Do I think it's going to be more than five or seven years? Probably yes. I think that's probably a fair range at this point," he said about her potential prison sentence.
Load More