*By Alisha Haridasani*
Facebook said it will resume its process of reviewing third-party apps using new, tighter controls after the Cambridge Analytica scandal revealed holes in the social network's data privacy protocols.
“We’re going to be taking a higher level of expectation when we look at your applications,” said Ime Archibong, Facebook’s vice president of product partnerships, in his keynote speech Wednesday at Facebook’s annual developers' conference.
Facebook also announced that it will restrict the amount of data that apps have access to and enable users to see exactly what data is being used by third-party apps, or more easily delete apps they no longer use.
Facebook halted its review of all outside apps after it was revealed that users' data had been mishandled by a third-party app and shared with the research firm Cambridge Analytica.
The decision to suspend reviews ー and the changes ー frustrated some developers, who said their businesses was disrupted. But Archibong told Cheddar's Alex Heath in an interview Wednesday that most developers understand in “the long run that’s the right thing to do.”
“Facebook’s making these changes not because we’re trying to be hard or add more friction or be disruptive to the building process but truly to ensure that people trust the products that we’re building,” Archibong said.
For the full interview, [click here](https://cheddar.com/videos/behind-the-curtain-at-facebooks-f8-conference).
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Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Hugh Odom, founder and president of Vertical Consultants, shared his expertise on telecommunications with Cheddar on the safety issue raised about 5G deployment by airlines. The installation was partially delayed again on Tuesday as the airlines warned of potentially catastrophic delays in a letter to the Biden administration. Later, both Verizon and AT&T relented and put a pause on some of the implementations. "The first thing the Biden administration needs to do is get everybody in the room and say, look, aviation industry, identify the problem — wireless industry, come up with a solution," said Odom.
Microsoft announced on Tuesday it's acquiring video game publisher Activision Blizzard for nearly $70 billion in cash, a company that's is known for big titles like "Call of Duty" and "World of Warcraft." Lyron Bentovim, Glimpse Group president and CEO, and Dan Ives, managing director and senior equity research analyst at Wedbush, sat down to talk about what Ives called "a shot across the bow" towards the competition. "This is pretty exciting for the industry as a whole because another one of the big players is coming to the metaverse," said Bentovim. "Microsoft using metaverse in the quote from their CEO in their press release shows the importance of this deal."
