*By Alisha Haridasani*
Facebook said it will resume its process of reviewing third-party apps using new, tighter controls after the Cambridge Analytica scandal revealed holes in the social network's data privacy protocols.
“We’re going to be taking a higher level of expectation when we look at your applications,” said Ime Archibong, Facebook’s vice president of product partnerships, in his keynote speech Wednesday at Facebook’s annual developers' conference.
Facebook also announced that it will restrict the amount of data that apps have access to and enable users to see exactly what data is being used by third-party apps, or more easily delete apps they no longer use.
Facebook halted its review of all outside apps after it was revealed that users' data had been mishandled by a third-party app and shared with the research firm Cambridge Analytica.
The decision to suspend reviews ー and the changes ー frustrated some developers, who said their businesses was disrupted. But Archibong told Cheddar's Alex Heath in an interview Wednesday that most developers understand in “the long run that’s the right thing to do.”
“Facebook’s making these changes not because we’re trying to be hard or add more friction or be disruptive to the building process but truly to ensure that people trust the products that we’re building,” Archibong said.
For the full interview, [click here](https://cheddar.com/videos/behind-the-curtain-at-facebooks-f8-conference).
Verizon and AT&T officially launched their 5G wireless services Wednesday across the U.S. Despite pushback from U.S. airlines and the FAA over safety concerns, the telecom giants rolled out the next generation of wireless cellular technology, with speeds up to 20 times faster than 4G LTE. John Biggs, Editor, Tech Crunch joined Cheddar's Opening Bell to discuss.
Earnings season kicks into high gear this week as big players are on tap to report their Q4 numbers, including Microsoft, Apple, and Tesla. Investors will be watching for key indicators on how the companies are dealing with inflation, Omicron and interest rates. Christine Short, VP of Research, Wall Street Horizon joined Cheddar's Opening Bell to discuss.
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
The streaming giant Netflix posted its latest earnings from its fourth quarter after the close on Thursday. The company's stock plummeted shortly after the company warned that its rate of subscription additions are slowing down. Senior Reporter at MarketWatch Jon Swartz, joined Cheddar to discuss more.
Revenue operations platform Clari recently raised $225 million in a Series F financing round led by Blackstone, bringing the company's valuation to more than $2.6 billion. Calri says more than 450 companies from around the world use its A.I.-powered platform to make their revenue operations more connected, efficient, and predictable. Clari CEO Andy Byrne joined Cheddar News' Closing Bell to discuss.
