*By Alisha Haridasani*
Facebook said it will resume its process of reviewing third-party apps using new, tighter controls after the Cambridge Analytica scandal revealed holes in the social network's data privacy protocols.
“We’re going to be taking a higher level of expectation when we look at your applications,” said Ime Archibong, Facebook’s vice president of product partnerships, in his keynote speech Wednesday at Facebook’s annual developers' conference.
Facebook also announced that it will restrict the amount of data that apps have access to and enable users to see exactly what data is being used by third-party apps, or more easily delete apps they no longer use.
Facebook halted its review of all outside apps after it was revealed that users' data had been mishandled by a third-party app and shared with the research firm Cambridge Analytica.
The decision to suspend reviews ー and the changes ー frustrated some developers, who said their businesses was disrupted. But Archibong told Cheddar's Alex Heath in an interview Wednesday that most developers understand in “the long run that’s the right thing to do.”
“Facebook’s making these changes not because we’re trying to be hard or add more friction or be disruptive to the building process but truly to ensure that people trust the products that we’re building,” Archibong said.
For the full interview, [click here](https://cheddar.com/videos/behind-the-curtain-at-facebooks-f8-conference).
Facebook parent Meta’s miss on Q4 earnings raised alarm bells amongst investors. The tech giant lost users for the first time as it invests a lot into the metaverse, its virtual realm, in the hopes that consumers will move their social media consumption there. The stock dropped around 25 percent on the report, and CEO Mark Zuckerberg chalked it up to people flocking toward apps like TikTok, even as his own platform attempts to make a big pivot to the metaverse future. "It's gonna take a long time to develop and it's gonna take a long time to bring to fruition," Rebecca Walser, president of Walser Wealth Management told Cheddar. "In the meantime, the world is moving on. We have a very short attention span, especially on social media, and we want the short little videos. And Tiktok has just taken off."
Just this week, Facebook's parent company Meta released an update for its 3D avatar creation on Facebook and messenger. This update is encouraging users of Instagram to create their virtual selves, and it is an early step towards making the metaverse vision a reality. David Ewalt, editor-in-chief at Gizmodo joins Cheddar News to discuss.
Ed Butowsky, managing partner at Chapwood Investments, joined Wake Up With Cheddar to break down the disappointing takeaways from Spotify's Q4 earnings report, which sent the stock plunging.
Google parent company Alphabet saw yet another successful quarter reporting its final earnings report for 2021 on Tuesday. The tech giant beat Wall Street expectations across the board with much of that success owed to not only the growth of its cloud business, but also its multi-platform advertising. Joanna O'Connell, Principal Analyst at Forrester explains why advertising may be one of the keys to Alphabet’s future success.
Solid-state battery maker Factorial Energy recently raised $200 million in a Series D round led by Mercedes-Benz and Stellantis. Factorial says the funding will be used to accelerate commercial production and deployment of its solid-state battery technology, which the company says is safer, and offers up to 50% more driving range than current lithium-ion technology. Factorial also has joint development agreements (announced in late 2021) with Mercedes-Benz, Stellantis, and Hyundai, three of the top 10 global automotive manufacturers, to commercialize its batteries. Factorial CEO Siyu Huang joined Cheddar News' Closing Bell to discuss.
Google's parent company Alphabet reported blockbuster fourth quarter earnings, boosted by better-than-expected Google ad revenue and Google Cloud revenue. The results sent Alphabet's stock soaring, and the company could come close to hitting a $2 trillion market valuation similar to other tech giants Apple and Microsoft. The company also announced a 20-for-1 stock split, which would make shares more accessible to would-be investors. Mark Lehmann, CEO at JMP Securities, a Citizens Company, joins Closing Bell to discuss Alphabet's earnings report, whether the company will reach a $2 trillion market cap, its stock split, and more.
