*By Brian Henry*
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts.
But flashy as the arena may be, it was designed with a less glamorous intention ー to promote youth sports in the state of Delaware and the greater Philadelphia region.
"It's so different than anything that we've ever seen. On the other side of this basketball court in this arena we have a full-size football field, soccer field, lacrosse field, we have sports rehab," said Chris Heck, the president of the Philadelphia 76ers.
"It's all geared towards youth. We have retail shops, concessions, there's parking gear," he added.
According to Heck, the Fieldhouse is an ideal setup for an NBA development team like the Blue Coasts, members of the G League.
Heck said the stadium is such a draw that "when we're at the 76ers \[home stadium\] we sell out every game. There's an incredible demand for tickets. This gives us an opportunity, right down the road, about 26 miles from South Philadelphia, in Wilmington, Delaware, to actually cater to our fans with our G league affiliate."
Ninety-five percent of front row seats have already sold out for the season, which Heck attributes to the Fieldhouse.
"Its small enough where it's going to be a hard ticket to get but it's also small enough where you can really be a part of the action."
The 76ers Fieldhouse will also host adult leagues, tournaments, clinics, play-days and even serve as a concert venue.
Eighteen of the Blue Coats' 24 home games will be played at new 76ers Fieldhouse for the remainder of 2018-19 season.
For full interview [click here](https://cheddar.com/videos/the-delaware-blue-coats-unveil-76ers-fieldhouse-as-their-new-home).
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
Load More